Fundamental to this course is helping participants learn proven marketing skills for business sustainability. With the ever changing operating environment that many organisations  now face, the need to learn marketing and selling skills for competitive advantage is extremely critical.

The course is suitable for public, private and not for profit organisations and participants will learn the complex factors  integral in the formulation of  marketing strategies. As part of this course,  participants  will learn how to effectively promote their  products and services  to their  target market  using powerful benefit driven headlines to grab their attention via online platforms.

• Defining your target market and researching their  needs and wants for effective product development
• Exploring   market research methodologies and device action plan for gaining market share
•  Develop  marketing strategies using business tools that incorporates  the 7 marketing mix
• Tips and strategies for writting effective sales  copy for online platform. 
• How to plan effectively for the development of your website,  as well as select the right web-designer- dos and donts you must know about SEO
• Checklist for managing your online marketing projects and ensuring website is  SEO   friendly from the onset
• How to develop  your  database with highly targeted leads and design effective marketing systems 
• Tips for  developing affiliates for sales improvement
• Tips for developing banner ads for sales improvement
• Tips for putting together articles and submitting them to top ranking sites for leads generation and sales conversion
• Tips for putting together landing pages and using autoresponders effectively
• Tips for using social media effectively  as well as video marketing
• Tips for improving sales conversion
• Lots of opportunities for practicing the new skills and knowledge learnt during the workshop.